BEHIND THE BRAND
I wanted to build a brand that combined my love for sports, media and fashion - all intersecting in a way that lets creators, fans and athletes express their unique style. Not only do I love telling a story and creating a feeling through a lens, but also through clothes. By combining the energy of the sports world with the thrill of gameday fashion and a sprinkle of sideline creation…the brand was built.
THE IDEA
sports. media. fashion.
wear it
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perfect tee fit
oversized
comfy
acid wash style
100% cotton
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oversized
cozy & warm
no strings
50% polyester 50% cotton
drop shoulder
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oversized
drop shoulder
cozy & warm
50% polyester 50% cotton
lightweight
